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Youve directed two films now, Antwone Fisher and The Great Debaters how did you find the transition from actor to director

To design a cigarette box, it's necessary to think about materials, brand recognition, and integration of branding elements, including logo and name, into your cigarette boxes

The exercise in de-branding would be not to make things look bad, but to bring all brands packaging onto an equal footing

Specifically, for each brands website, we coded whether there was information on nicotine concentration (recorded if a numerical value was provided such as 5% nicotine), nicotine form (free-base, nicotine salts, or not stated), and nicotine type (tobacco-derived, synthetically derived, or not stated)